Items where Author is "Lin, Chih-Huang"

[up] Up a level
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Lin, Chih-Huang and Zhang, Li-Hui (2019) Match or Mismatch? The Influence of Brand-Celebrity Endorser Personality Congruity on Brand Evaluation: Fashion Brand as the Example. Asian Journal of Economics, Business and Accounting, 9 (3). pp. 1-8. ISSN 2456639X

This list was generated on Mon Sep 16 20:07:23 2024 UTC.