Items where Author is "Lin, Chih-Huang"

Lin, Chih-Huang and Zhang, Li-Hui (2019) Match or Mismatch? The Influence of Brand-Celebrity Endorser Personality Congruity on Brand Evaluation: Fashion Brand as the Example. Asian Journal of Economics, Business and Accounting, 9 (3). pp. 1-8. ISSN 2456639X