A Study on the Application and Optimization of Centralized Financial Management Model in JR New Media Company

In the traditional media model, users intelligently and passively receive information. With the continuous development of the new media industry, the traditional centralized financial management model gradually exposes many drawbacks, which are no longer adapted to the development requirements of the media in the new era, and its financial management model is constantly being adjusted and optimized. Starting from the definition of centralized financial management mode, the article quotes the data of JR New Media Company and some websites, studies the construction of centralized financial management mode of JR Company, analyzes the problems existing in the implementation of centralized financial management mode of the new media company, and puts forward suggestions on how to optimize the centralized financial management mode, including the establishment and improvement of the financial decision-making, budgeting, funds management It also puts forward suggestions on how to optimize the centralized financial management model, including establishing and improving the financial decision-making, budgeting, capital management, early warning management mechanism, establishing a unified and optimized performance incentive standard, and upgrading the work level of the company’s financial management personnel, etc., so as to improve the level of the financial management of JR New Media Company and promote its sustained and smooth development.