Differing Quality of Life by Understanding Alternative Personal Profiles of People in Community-Based Tourism, Thailand

This research aimed to investigate the differences between individual factors affecting quality of life (QOL) for people conducting community-based tourism (CBT). A sample size of 200 comprised people in CBT, Thailand. The data were collected to achieve the research objective by studying the personal profiles of people in CBT including sex, age, education, occupation and income affecting quality of life. Other factors included physical conditions of individuals, psychological state, perception of the relationship between individuals and others and environment. The research employed descriptive and inferential statistics, the F test (one-way ANOVA), to evaluate the data. The results revealed that only education factor significantly differed at level 0.05. Conversely, the factors sex, age, occupation and income showed no significant differences at level 0.05. The result of a study indicates educational level was essential for QOL. Therefore, education, as the most significant factor, should be set as a priority to lead the planning process in various aspects of QOL. Even the community and society need to focus on educational factors leading to a higher QOL. The contribution of this research was to enhance education in society, particularly in CBT to all individuals in the community to obtain greater opportunity to equally access education.