Attitudes of the Rural People towards Social Entrepreneurship in the Punjab Province, Pakistan

Currently, there is much debate concerning the role of social entrepreneurship in sustainable development, as well as the environmental factors important to the emergence and implementation of social initiatives. This study was conducted to determine the attitudes of rural people toward social entrepreneurship in the Punjab Province of Pakistan. The cluster sampling technique was employed to select 112 rural respondents from 3 villages. The primary data was collected by the use of pre-tested interview schedule during the period from March to May 2017. The study findings revealed that 52.7% of the rural population had positive attitudes toward social entrepreneurship. Results of the Pearson correlation test indicated that the education level of the rural population was found to be significantly correlated with attitudes toward social entrepreneurship. The study recommended that governments create an environment conducive to the fostering of positive attitudes toward social entrepreneurship among rural populations of the study area.