Green Consumerism: Assessment Study among Rural People and Impact on Family Economy and Environment

The study was conducted with an objective to study the impact assessment of trainings on green consumerism in home and farm. The study was conducted in different villages namely Sulla, Surshettikoppa villages of Hubli taluk and Marewad and Kotur villages of Dharwad taluk. The total sample size comprised 239 farm women. The data was collected through self structured questionnaire with interview method. The extension method like training cum demonstration was used for imparting the knowledge regarding green consumerism. The preparation techniques of green consumer products like Paper bag making, Floor cleaner, Mosquito repellent and Dish washing liquid were imparted. The results revealed that significant knowledge difference was observed between pre test and post test scores regarding green consumerism - Paper bag making, Floor cleaner, Dish washer, Mosquito repellent among farm women of Sulla, Surshettikoppa, Marewad and Kotur villages indicated that there was no knowledge about green consumerism - Paper bag making, Floor cleaner, Dish washer, Mosquito repellent training programme there was gain in knowledge regarding green consumerism as per the post test scores after training programme women had gain knowledge about green consumption in home and farm and its positive impact on home environment and increases the family economy by adopted home green consumerism. It can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention.