Items where Author is "Zhang, Li-Hui"

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Lin, Chih-Huang and Zhang, Li-Hui (2019) Match or Mismatch? The Influence of Brand-Celebrity Endorser Personality Congruity on Brand Evaluation: Fashion Brand as the Example. Asian Journal of Economics, Business and Accounting, 9 (3). pp. 1-8. ISSN 2456639X

This list was generated on Thu Nov 21 22:47:52 2024 UTC.